Good Fettle Founders Akhil and Ayush Gupta, pioneers of healthy desserts in India, have ventured into the fitness and nutrition industry by launching their new vegan supplement brand, “Pod Nutrition,'' India’s first hydrolyzed plant protein. It stands tall on taste, transparency, and nutritional excellence. Made using the finest Canadian yellow peas, POD boasts the highest absorption of protein in the body and is made from clean ingredients. Commenting on their latest launch, Akhil Gupta, co-founder of Pod Nutrition, said, “With Pod Nutrition, we aim to revolutionize the way people perceive vegan protein supplementation. Our products not only deliver exceptional taste but also provide essential nutrients for optimal health and vitality. We want to create a bigger impact in consumers' lives and solve their nutrition needs with Pod Nutrition, making a meaningful impact on a daily basis." Research from the World Health Organization (WHO) indicates that 73 percent of Indians are deficient in protein and unaware of the daily requirement. WHO recommends that individuals should consume at least 1g of protein per kilo of body weight for a moderately active lifestyle, and up to 2g/kg for those with high activity levels. For example, someone weighing 60 kgs should ideally consume between 60g – 120g of protein daily. However, a basic meal of 2 rotis and a whole bowl of dal provides only around 10g of protein. This highlights the significant deficiency in protein intake, particularly among individuals following vegetarian diets, leading to weak muscle mass, fatigue, and other health issues. To add to this, Pod Nutrition’s primary goal is to address the adulteration, false claims, and other issues largely prevalent in the industry. Ayush Gupta, co-founder of Pod Nutrition, says, “All of our products carry a QR code at the back of each sachet which can be scanned to check the exact nutritional content of all the products. Besides, our products are made in a USFDA approved factory where every raw material undergoes microbial testing and top-notch quality control measures are implemented at each step.” What sets Pod Nutrition apart is its dedication to both taste and nutrition. POD Nutrition’s supplements come in 2 different categories, Strong POD, which has 26g of protein per serve and Lean POD which has 16g of protein per serve. These are spread across 7 different flavors (one for each day of the week) which are all conveniently packed in single-serve sachets. Protein is a requirement not only for athletes but for every individual. Anyone who is looking to lose weight and is on a calorie deficit diet needs to ensure that they maintain sufficient protein intake while also doing resistance training to ensure they don’t lose muscle mass. Pod Nutrition aspires to lead the category by providing not just clean supplements but also helping their consumers in their journey of fitness through guided nutrition, all at affordable prices.