As an in-demand makeup artist based in New York, Kirsten found that people were sacrificing the health of their skin by using irritating, synthetic makeup. The natural products, however, were not up to par in performance, and the luxury of the beauty experience was lost. Kirsten used her experience growing up in a natural environment and her knowledge of beauty to pursue uncharted territory in the industry, creating Kjaer Weis - a pioneer in organic, luxury beauty.