As a single mom on a mission, Dana knows that the Juggle Struggle is real. After using KEYPER® daily, Dana realized that her mom’s invention was so much more than just a Key Ring or Purse Strap. Committed to providing the most versatile products possible, the team harnessed the full organizational power of KEYPER® and introduced the IT BAG. Today’s customer can clip her IT BAG to her KEYPER®, creating a stylish wristlet.