In these two formats, FOAM represents a new approach to curated choices in care, cosmetics and lifestyle. Approach through openness, search, unbiased choice.
Today the store’s assortment includes more than 100 brands, and some of them are presented in Russia exclusively in FOAM. Among the brand discoveries that we brought to Russia are real market sensations: Timeless Skin Care, Evolve Organic Beauty, Indeed Laboratories, KhuKhu, Bachca, Tekla. The range of brands is constantly updated and grows along with the project.
We believe that a store that brings together unique personal care brands can and should be more open, taking a broader view of the world and the industry. We include non-obvious, yet effective products in our assortment, without focusing only on price. We discover new cosmetics developers, rare perfumers and pursue a democratic, open policy. At FOAM, premium global brands always coexist with fresh local discoveries.