Since 2017, the Continental brand has been part of the Electrolux Group, which brings us great joy. It is a brand known by millions of Brazilian families, across generations. Reviving this history, now with Electrolux's technology and experience, fills us with pride.
For this challenge of relaunching the Continental brand, we conducted several surveys to understand the desires and needs of these Brazilian families. We discovered that in the midst of a busy, connected life, with so many tasks, our consumers never stop celebrating their achievements with family and friends, whether big or small.