We founded the company in 2011, just 3 years after the financial crisis, 4 years after the launch of the first iPhone, and in the wake of the rapid rise of Facebook, Linkedin and other social networking apps. People were more stressed, comparing their lives to others on social media, and allowing work to overtake more and more of the work-life balance.Throughout, we maintained a consistent focus on building the perfect product for your Weekend, and wove every piece of fabric around that objective.