Fun has always taken a front seat at Baketivity. As parents, founders Eli & Miriam Schwartz wanted to bring more fun into their own home, but finding kid-friendly activities that didn’t require tons of prep and tons of cleanup was a challenge. Miriam, who loves to bake, got the idea to test some fun and easy recipes that her family could recreate together. When she realized how easy baking with kids could be when everything was prepared ahead of time, she had to share her secrets for mess-free fun with other families.