As in all great passions, money and turnover are not the goal, but the consequence. The goal is customer satisfaction. The happy customer comes back. Satisfied customers speak well of you. ASS.PE.RR continues to grow, but the Chinese arrive and the market for small repairs no longer makes sense to exist: spare parts for products worth less than the single piece are unobtainable. Visionaries don't give up and imagine new scenarios. 1995 was the turning point and in the following three years the company changed. Mirco Menon, Maurizio's partner, dedicates himself intensely to the transformation and consolidation of the business.