Founded in 1992 as a sole proprietorship, ALTERNATE quickly made a name for itself in the IT sector with an increasingly motivated, constantly growing team with lots of creativity and a willingness to take risks. Thanks to a keen eye for new trends and the initiative launched in 1977 to be one of the first suppliers to distribute products over the Internet via an online store, the company grew rapidly and was the one of the precursors of a completely new sales channel.